AJ Ayers
Author, speaker, and CERTIFIED FINANCIAL PLANNER™ who makes equity compensation, taxes, and big money decisions feel clear, actionable, and a lot less intimidating.
Creative Money
AJ's debut book challenges what it means to be rich and hands readers the tools to build wealth, and maybe even happiness, on their own terms. Drawing on her own life and hundreds of real client conversations, she writes like the smart friend on the next barstool: practical, warm, and free of shame and jargon.
Preorder Creative MoneyFrom record reviews to RSUs
AJ Ayers, CFP®, is the CEO and co-founder of Brooklyn Fi, a national wealth management firm specializing in equity compensation, tax strategy, and investment management for tech professionals, founders, and creatives. She is a CFP®, an Enrolled Agent, and a Certified Equity Professional, and she has guided hundreds of clients through IPOs, acquisitions, tender offers, and other major liquidity events.
A former journalist and book editor who once wrote record reviews for Bandcamp, AJ got hooked on money after navigating her own stock options, then turned a podcast about explaining money into a firm. In 2026, she was named to Financial Advisor magazine's Young Advisors to Watch. Her first book, Creative Money, publishes with Penguin Random House in fall 2026.
AJ Ayers, CFP®, is the CEO and co-founder of Brooklyn Fi and the author of Creative Money (Penguin Random House, 2026).
AJ Ayers, CFP®, is the CEO and co-founder of Brooklyn Fi, where she leads a national firm specializing in equity compensation and tax strategy for tech professionals, founders, and creatives. A CFP®, Enrolled Agent, and Certified Equity Professional, she is the author of Creative Money and co-hosts The Liquidity Event podcast.
On the main stage
Keynotes and panels on equity compensation, building a firm, and content without the burnout.
Get in touch with AJ's team
Email us with your organization or publication, your ideal date, and the topic you'd like AJ to speak on.
ea@brooklynfi.com
On screen
Broadcast hits, explainer video, and the podcast she co-hosts.
Join thousands of readers on Substack
Money, work, and the decisions in between, in plain language with zero fear-mongering. A new essay lands every week.
Subscribe freeQuoted in the press
Selling a slice doesn't mean leaving the game, it means shifting chips to a broader table so you stay in the market. You're not cashing out. You're reinvesting, just spreading the bet so your future doesn't ride on one company.
ForbesAwards & honors
Selected writing
A handful of bylines and explainers, for editors and producers who want a deeper read.
Let's work together
Booking AJ for a stage, a segment, or a quote? Start here.
