Hey, I'm AJ Ayers.
"Gemifi Presents: The Equity Comp Playbook · ISOs, NSOs, and Creating Taxable Wealth"
Everything I mentioned in one place.
Equity compensation, streamlined.
The platform AJ and Shane Mason built to help advisors read, import, forecast, and deliver client-ready equity comp plans all from one workflow.
Book a Demo →Import
Pull grant data and vesting schedules from Shareworks, E*Trade, Carta & Schwab automatically.
Forecast
Pressure-test cash flow, tax impact, and exercise timing across multiple scenarios.
Deliver
Export polished, client-ready plan comparisons and reporting views in an instant.
What's Next
Money Changes Everything
My Substack on personal finance, creative careers, and what it actually means to build wealth on your own terms.
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Creative Money
New Financial Rules for Artists, Innovators, and Misfits. My book from Penguin Random House pre-order available now.
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Co-Founder of Brooklyn Fi
Ally Jane (AJ) Ayers, CFP®, is the Co-Founder of Brooklyn Fi, a financial planning firm built for tech professionals and creative business owners navigating equity compensation, IPOs, and complex financial lives.
She combines a background in writing and music with deep expertise in tax planning and financial strategy and she co-hosts The Liquidity Event podcast with Shane Mason.