Brooklyn Fi Media

We love making content so much, we built a whole page for it.

Podcast episodes, blog posts, guides, and the conferences our team is speaking at — all the ways we're talking about money, equity, and taxes out loud.

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The Brooklyn Fi team
Creative Money by AJ Ayers — book cover
AJ's Debut Book

Creative Money

New Financial Rules for Artists, Innovators, and Misfits

Our co-founder AJ Ayers wrote the book on money for people the financial system wasn't built for — freelancers, creatives, the equity-compensated, and anyone whose life doesn't fit the old playbook. Part guide, part permission slip, it's the same clear, no-shame approach to money AJ brings to every BKFi client conversation.

By AJ Ayers, CFP® · Tarcher / Penguin Random House · On sale November 10, 2026
Pre-order Creative Money →
The Liquidity Event

Real talk on equity, taxes, and getting rich slowly.

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Gambling Is Now America's Favorite Pastime, The OpenAI vs Anthropic IPO Race, and AI Solopreneurs

Shane and Ed Zolotarev cover America's $165B sports-betting habit, a YC founder asking job seekers to tattoo the company logo, and the OpenAI vs. Anthropic race to IPO first.

Flock Safety Under Fire, SpaceX's IPO Disaster, and the Millennial Wealth Split

Shane and Kody Sherlund dig into the Flock Safety surveillance controversy, Anthropic's employee-friendly post-IPO trading plan, and SpaceX's rocky IPO debut.

AI Bodyguards, Childcare Deserts, and Private Market FOMO

Shane and Ethan cover the AI backlash pushing tech execs to hire bodyguards, new tariffs on Canadian goods, and why working moms are leaving the workforce.

Nepo Sandwich Babies, Billionaires Buying Sports Teams, and the Pied-à-Terre Tax

Shane and Ethan break down the Jersey Mike's IPO family payouts, Vinod Khosla's $10B Seahawks purchase, and NYC's new pied-à-terre tax.

Bobby Bonilla Day, Sports Team Valuations and the Rise of Women's Sports

AJ and Kody Sherlund unpack Bobby Bonilla Day as a masterclass in the time value of money, soaring sports-franchise valuations, and the rise of women's sports.

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From the Blog

Everything we know about equity, taxes, and life after your liquidity event.

The 10 Types Of Equity Compensation, Explained
August 12, 2026

The 10 Types Of Equity Compensation, Explained

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Brooklyn Fi Makes Inc. 5000 List For The 5th Year In A Row!
August 11, 2026

Brooklyn Fi Makes Inc. 5000 List For The 5th Year In A Row!

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How To Prepare For The Oura IPO
August 10, 2026

How To Prepare For The Oura IPO

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What is Equity Compensation? The Tech Employee's Pocket Guide
August 8, 2023

What is Equity Compensation? The Tech Employee's Pocket Guide

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More reads
The Brooklyn Fi Guide To Leaving Your Job
Webinar Recap
I'm Rich, Now What
Client Stories
Spotify White Paper: Guide to Your Equity Grants & Benefits Election
Guide
CoreWeave White Paper: How To Prepare for Your IPO
Guide
On the Road

Catch our team on stage at these upcoming conferences and events.

FUTURE
PROOF
September 14–17, 2026
Attending

Future Proof Festival

Huntington Beach, CA
  • Attending: Shane Mason
Future Proof Festival details →
XYPN
LIVE
September 29 – October 1, 2026
Speaking

XYPN Live

San Diego, CA
  • AJ Ayers — "How to Build a Tax Practice Inside Your RIA" · Sept 29, 2:30–3:30 PM · Coral 1
  • Shane Mason — "Equity Comp Beyond the Basics: Tax Traps, Liquidity Events, and Client Action" · Oct 1, 1:00–2:00 PM · Coral 5
  • John Owens — attending
XYPN Live details →
NAPFA
October 14–17, 2026
Speaking

NAPFA Fall 2026 National Conference

Atlanta, GA
  • Shane Mason — Session details TBD
NAPFA Fall 2026 National Conference details →
PMS
October 21–22, 2026
Speaking

Practice Management Symposium

Charlotte, NC
  • John Owens — Session details TBD
Practice Management Symposium details →
AICPA
January 25–27, 2027
Speaking

AICPA Personal Financial Planning Symposium

Nashville, TN
  • AJ Ayers — "How to Die With Dignity (And a Lower Tax Bill)" · Tue, Jan 26, 10:20–11:10 AM
  • Shane Mason, with Thomas Trainor (Hanover Private Client Corporation) — "Practical Implementation of AI for Financial Planners" · Tue, Jan 26, 11:20 AM–12:35 PM
AICPA PFP Symposium details →