Creative Money By AJ Ayers Is Out NOW!
Creative Money by AJ Ayers Is Out Now
Most money books promise a bigger number. This one is about building a financial life that fits your values and your irregular income.
Creative Money: New Financial Rules for Artists, Innovators & Misfits is the new personal finance book by BKFi co-founder AJ Ayers, CFP®, published by Tarcher (Penguin Random House) and available now. It is a guide to living well within a broken financial system, built for creatives, founders, freelancers, and tech professionals with equity compensation.
The BookWhat Is Creative Money About?
Creative Money is a personal finance book about rewriting your relationship with money, not just growing your net worth. AJ explains that it's not a "how to get rich" book but a "how to live well" book. Inside, readers learn how to:
Rewrite their money story and question inherited beliefs
Understand stock options, RSUs, and windfalls in plain English
Build a values-aligned plan for spending, giving, and investing
Plan around irregular income
Replace financial shame with clarity and agency
Who Is Creative Money For?
The book is written for artists, founders, startup employees facing equity events or exits, freelancers, and high earners who still feel anxious about money. It also suits anyone who never grew up talking about money. If you hold RSUs, ISOs, NSOs, or ESPPs, the equity chapters speak to your situation directly.
Where Can You Buy Creative Money?
Creative Money is available now as a 336-page paperback wherever books are sold.
Order From Penguin Random HouseFrequently Asked Questions
No. It is a "how to live well" book that helps readers build a financial plan aligned with their values rather than chase a bigger number.
Yes. It covers stock options, RSUs, and windfalls in plain English. For guidance tailored to your grants, see our stock option and RSU planning service or our equity compensation guide.
No. It also serves founders, freelancers, startup employees, and high earners who feel anxious about money.
Questions about your equity compensation strategy?
A book gives you the framework, but your numbers are specific to you. Our team can help you turn it into a plan.
Schedule a free discovery call →