Hey, I'm AJ Ayers.
"Building the Fiduciary Planning Firm of the Future"
Everything I mentioned in one place.
What's Next
Money Changes Everything
My Substack on personal finance, creative careers, and what it actually means to build wealth on your own terms.
Subscribe →Join the COI Email List
Get our quarterly advisor newsletter — client insights, firm updates, and the kind of content you can actually forward to clients.
Join The List →
Creative Money
New Financial Rules for Artists, Innovators, and Misfits. My book from Penguin Random House — pre-order available now.
Pre-Order →
Co-Founder of Brooklyn Fi
Ally Jane (AJ) Ayers, CFP®, is the co-founder of Brooklyn Fi, a financial planning firm built for tech professionals and creative business owners navigating equity compensation, IPOs, and complex financial lives.
She combines a background in writing and music with deep expertise in tax planning and financial strategy — and she co-hosts The Liquidity Event podcast with Shane Mason.