Brooklyn Fi For Strava
Financial Planning, Investing, & Tax Strategy For People Behind the Fitness Revolution
You help millions of athletes track every mile.
But when it comes to your own finances, equity, taxes, and long-term wealth, whose in your corner?
At Brooklyn Fi, we help Strava employees and fitness-tech professionals turn complex compensation into a clear financial strategy.
We design sophisticated strategies that transform peak earning years into lasting wealth.
Working at Strava means your career sits at the intersection of fitness technology, health data, and consumer apps.
Your compensation and financial life can be uniquely complex. You may be navigating:
RSUs and equity compensation
rapidly increasing income
stock concentration risk
cross-border taxes or relocation
career transitions within tech and the music industry
Brooklyn Fi helps Strava employees turn those moving parts into a cohesive financial plan that supports your long-term goals.
You Focus on Building the Future of Athletic Performance
Your job is to help athletes track progress and push their limits.
Our job is to make sure your financial life is just as well-designed as the products you build.
At Brooklyn Fi, we help Spotify employees:
build long-term wealth
navigate equity compensation
optimize taxes
and create financial independence.
Because the financial decisions you make during your time at Spotify can shape the next 30+ years of your life.
Built for Strava Compensation
Strava’s compensation structure can include:
Restricted Stock Units (RSUs)
incentive mix elections
refresh grants
bonuses and equity awards
These benefits can be incredibly valuable — but they also introduce important financial decisions.
We help clients answer questions like:
Should I sell my RSUs when they vest?
How much Spotify stock should I hold long-term?
How do I diversify without creating a big tax bill?
How should my equity fit into my overall investment strategy?
Our goal is to make sure your compensation works for your long-term financial plan.
We build tax-efficient, diversified portfolios designed to balance career volatility with long-term growth, turning high-earning years into enduring wealth.
From complex royalty streams to multi-state income and entity structuring, we provide proactive tax strategy so there are no surprises, only preparation.
We manage cash flow, coordinate with your business team, and ensure your financial infrastructure supports both your personal life and your career expansion.
We design comprehensive plans that integrate investing, real estate, liquidity planning, and long-term wealth strategy. So your success today supports financial independence tomorrow.
All testimonials and/or endorsements have been provided by real current and/or former clients. No current or former client was compensated, directly or indirectly, for providing these statements. Brooklyn Fi, LLC gained each client's permission to publish their testimonial/endorsement.
IRA? Roth? SEP?
Covered.
Investments?
Locked down.
Stock options?
Inside and out.
Cash-flow?
We run a tight ship.
Insurance?
A full needs analysis.
Wanna buy a home?
Just say when.
Credit score?
850 or bust.
Tax planning?
Our favorite pastime.